IN THE WILD

Wave Collapse will be at these upcoming events:

  • 2013 events will be posted soon!

 

Articles, Videos, Podcasts, and other content featuring Wave Collapse

  • Push messaging doubles app retention rates compared to opt-out users: report (link)
  • Push Response: 
Analyze push effectiveness to guide mobile messaging strategy (link)
  • Mobile Insider Summit Presentation, Perspectives on Discoverability (link)
  • Drowsiness: The Mobile Marketing Opportunity (link)
  • Mobile10: Interviews with key mobile influencers (link)
  • Hotels Leave Money on the Table by not Optimizing Their Websites for Tablet (link)
  • eMarketer report “Tablet Shopping Fuels ‘Couch and Pillow’ Commerce.” (link to press release)
  • Showrooming is nothing new (link)
  • 79% of Mobile Users Engage in Shopping-Related Activities (link)
  • Mobile Commerce and Engagement Stats (link)
  • Increasing Mobile Payments (link)
  • How Your Business Can Profit From Retail Showrooming (link)
  • Mission Critical: Why Mobile Commerce Services Must Protect Our Assets (link)
  • Daily Dose of iQ: Leveraging the Advantages of the In-Store Experience (link)
  • What is Mobile Marketing? Vital Strategies for Staying Current With Your Website (link)
  • 93pc of in-store app users make purchase in physical location: study (link)
  • Smartphone Owners Prefer Online Shopping; More Apt to Buy In-Store (link)
  • Is ‘Showrooming’ Overblown?: Most In-Store App Users Are Just Big Shoppers (link)
  • Retailers: Use Mobile Better To Fight ‘Showrooming’ Smarter! (link)
  • Location Data Use & Misuse; How Marketers Must Approach Mobile Sentient Consumers( link)

 

Quotes, data, and other content from Joy Liuzzo can be found in these books:

  • The Impulse Economy by Gary Schwartz (link)
  • Mobilized Marketing by Jeff Hasen (link)
  • The Third Screen by Chuck Martin (link)
  • The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere (PayPal Press) (link)
  • Mobile Marketing Guide For Local Businesses: Mobile – The New Economy by Randy Van Ittersum (link)
  • Mobile Marketing: An Hour a Day by Noah Elkin & Rachel Pasqua (link)
  • MMA Whitepaper: Mobile’s Share of the Mix (co-authored paper) (link)